Infographics Are Still An Effective Content Marketing Tool. Here’s Why.

Infographics have been a popular marketing strategy for almost ten years, and there are MILLIONS on the internet. Type ‘infographic’ into Google and you’ll see over 177,000,000 results. However, I still believe they are worth investing in. Read on to find out why. Infographics Still Grab Attention As a brand, you have a very limited amount of…

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Nottingham’s Creative Business of the Year: Hallam Wins Nottingham Post Business Awards

We are one of 13 leading companies in Nottingham to have gone home with a trophy from the Nottingham Post’s glittering ceremony at East Midlands Conference Centre. Team Hallam are delighted to be recognised for our continuous efforts to make a difference to our clients, colleagues and the greater Nottinghamshire region. We want to send a huge thank you to…

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Digital Content Summit 2017: Key takeaways

The speakers at the 4th annual Digital Content Summit had plenty to say about creating effective content that stands out from the crowd but there were certain themes that emerged repeatedly.  In this blog, I’ll summarise what I took away from the day. Even if you’ve heard some of it before, you’ll hopefully agree that…

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Top 5 SEO Plugins for WordPress

As one of the world’s most popular website creation tools, WordPress is both easy to use and well known in the community as an SEO friendly platform. WordPress is open source, which means anyone can use, tweak and redistribute its source code.  The end result is a massive developer community building and sharing creations that…

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8 Practical Local Link Building Tips

Links have always played a key role in rankings as they help search engines gauge a website’s authority. However, they haven’t been a key feature when ranking sites in local search results. Not until the Google “Pigeon Update” that is. In July 2014, Google released the Pigeon Update; a new algorithm which aims to provide local search…

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