Hallam Internet Empowers Female Entrepreneurs in Facebook Training Day

“She Means Business” is a collaborative project between Facebook, Enterprise Nation, and The Federation of Small Businesses. The project, free to local businesses, aims to support and empower female entrepreneurship by delivering resources to women, in an effort to motivate them and bridge the gender gap among UK business owners. The event delivered a range…

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Linking AdWords and Analytics in Different Accounts

AdWords conversion tracking allows you to see how your campaign is performing in line with your business goals, but by linking AdWords to Analytics you will be able to import Goals configured in Analytics as an AdWords conversion. In addition, it becomes possible to see how many people have visited your site from your adverts,…

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Canonicals or 301 Redirects – Which One To Use?

If you are involved in digital marketing or web development you are likely to hear the word ‘redirect’ thrown around frequently, whether it’s regarding a new site launch, a domain migration or a web site cleanup. Redirects have been around for years and there are several types: 301 Permanent – “hey server, this page does not live here anymore…

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Why Don’t People Buy From My Ecommerce Website?

This is a common problem with ecommerce sites – you invest good time and money in building a website, you invest in good SEO to make sure traffic arrives at your site – but then no one buys anything from it. 1. Does Your Site Have A Professional Looking Design? Keep it simple. Google introduced several…

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Landing Pages – See Where Visitors Enter Your Website & How They Interact

The homepage is not always the first page a visitor sees when they arrive on your website. Visitors have different levels of intent and can find your website in several ways . This will determine the page they land on when they visit your site. In this post, I’ll show you how to quickly analyse your landing pages in order to identify…

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How to Use Hootsuite

Hootsuite is one of the most popular social media management tools with over 15 million users. This isn’t surprising, given that its user-friendly dashboard can bring together information from 35 social media channels in real time. Anybody can sign up to use it, here’s how: How to Get Started with Hootsuite To create a free Hootsuite account, go to…

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