Google Optimize – The Best Free Tool You Are Not Using

Based on my years of experience both in house and with an agency, I have come to the conclusion that there are three reasons why a large percentage of digital marketeers shy away from CRO: Cost – Visual Website Optimizer (VWO), Crazy Egg, Unbounce, Optimizely all have monthly costs, although they do start off fairly…

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6 Ways to Improve Conversion Rates: Case Studies and Practical Examples

Getting your website to convert traffic into potential customers is a crucial measurable goal for any website; removing barriers and making things easy and obvious to your visitors is the key. We’re sharing six simple tips to improve your website conversions and improve the success of your website. #1 – Use Active Language on Buttons…

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Google AdWords: Pros and Cons

What Is Google AdWords? AdWords is Google’s paid advertising product. You know those little ads that you see at the top and bottom of the search results? Yep, those are AdWords ads. Whether you like them or not, or whether you click on them or not (I know several people who refuse to!), the fact…

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Google Premier Partner Awards: We’ve been shortlisted in two categories

We have been shortlisted for the Display Innovation Award and Shopping Innovation Award in this year’s prestigious Google Premier Partner Awards. These awards recognise the achievements of the very best digital marketing agencies and providers across Europe, the Middle East and North Africa (EMEA). Approximately 2,000 Partners were eligible to enter the awards, with only…

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9 Steps for Planning a New Website

1. Create User Personas A common mistake made by many business owners when planning a new website is that they focus solely on their own wants and needs, without considering things from the perspective of their users. Creating personas for your main user groups is an invaluable exercise that will help you see things through your…

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