How to Balance Fast Web Page Load Speeds with Rich Content

It’s no great secret that page load times are extremely important to a website’s success. Google’s search algorithms favour fast load times and there is also plenty of research that shows that a small increase in page load time can have a negative impact on conversions. Hallam Digital Marketing Manager Tom Whiley wrote an excellent…

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Google Analytics Demographic Data on Age, Gender and Interests

By identifying the overall behaviour of different demographic groups, based on age, gender and interests, you can tailor your website and paid online advertising to them. How Much Demographic Information is Available on Google Analytics? Google Analytics has a wealth of free information about the different demographics who visit your website. This data is collected mainly…

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The Mobile Digital Strategy Checklist

Whether you are a B2B or  B2C business, your mobile presence is key to your digital success. The ubiquitous smartphone is leading the way when we are searching, when we are consuming content, when we are reaching out to communicate. Not that many marketers have any doubt about the importance of having a mobile digital…

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What is the ‘Wow Factor’ in Web Design?

The word ‘wow’ is cloaked in ambiguity because it can refer to something being very bad, or very good. The term has turned designers cross-eyed for decades but it can apply to any industry at any level.  To find out if the term is valid, we need to examine the main purpose of design. Is…

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The Benefits of Google Reviews

Continually gaining new reviews can help boost your reputation and increase your ROI. To get the most out of Google reviews, you only need to follow a few simple steps. Customer Trust Google reviews help your business build trust and credibility, which are vital factors in the customer decision-making process. Nowadays, consumers regularly consult online…

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How to Create a Customer Profile

The key to targeting your customers effectively is knowing who they are, where they are, how they act, when they act and most importantly why they act. What Is a Customer Profile? In simple terms, a customer profile is a description of your typical customer. The process involves understanding your customers’ traits, behaviours and characteristics…

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