Desire Lines and Content Marketing

Image by Duncan Rawlinson Desire lines are informal paths created by users “voting with their feet.” Whether taking a short cut, or avoiding an undesirable location, or addressing a fear or concern, these paths show a users’ intention and purpose simply and clearly. And desire lines are a great metaphor for us to consider when…

Read more

How to Prepare Your Text Ads for Black FiveDay

Don’t get caught out by the quickly approaching Black Friday and Cyber Monday, or as it’s more commonly known ‘Black FiveDay’. Follow these 5 quick and simple ways to prepare your search network text ads for Black Friday on Friday 24th November, to Cyber Monday on Monday 29th November. 1. Specific Text Ad Copy In 2016 House…

Read more

WordPress Multisite for Local and Remote Development

When searching for a solution to the Multisite WordPress installations problem, we came across a series of articles written by John Russel over at Laubster Boy. In these articles, he marked out a way to solve this problem for remote development and production environments, which was pretty close to what we wanted. With some modification,…

Read more

Google Customer Reviews: Why You Should Opt-In

What are Google Customer Reviews? Before we dive into the reasons why you should opt into Google Customer Reviews, let’s quickly explain what it is. Google Customer Reviews was launched by Google in March 2017 to replace Google Trusted Stores. This service allows you to collect valuable reviews from verified customers for free – unlike…

Read more

Black Friday E-Commerce Case Study: How We Increased Sales Revenue by 89%

Black Friday has been marked in shoppers’ calendars for years in the USA and Canada. However, it is now a well established, powerful force for e-commerce businesses in the UK.  Changes in buyer behaviour for a large percentage of Christmas shoppers has led to businesses completely rethinking their marketing strategies in order to accommodate the Black…

Read more

WordPress Multisite Setup for Local/Remote Development

[unable to retrieve full-text content] Introduction It is common practice to use local and remote environments when developing for WordPress and used in conjunction with version control, such as GIT, it is a great way for people to work collaboratively on projects. In the case of single WordPress sites this works really well, however, things…

Read more