Why Duplicate Content is Bad for Your Website

You may have heard that duplicate content is a bad idea for your website, and I often get asked the question “how different does my content need to be?” Some website owners even copy and paste huge chunks of sales rhetoric from supplier sites and think it’s fine (E-commerce Managers I’m looking at you). First,…

Read more

5 Outstanding Chatbots: Conversational Digital Business Applications

Chatbots are computer programs that simulate human conversation. They interact with us via messaging applications, or text, or speech. Chances are you may have already interacted with a chatbot at some point. Of course chatbots have a number of distinct advantages as a method of communicating with your customers: They’re available 24 hours a day…

Read more

Why Do WordPress Websites Get Hacked?

WordPress Is the Market Leader WordPress is undisputedly the most popular content management system (CMS) for websites, with an impressive 59% of the CMS market share. It is also one of the most popular frameworks to build your website on, with nearly a third of all the websites on the internet built using it. Source:…

Read more

How to Plan an Email Marketing Campaign

You might be wondering why you should start an email campaign when some say it is a dying technique. Well, the truth is that it’s very much alive and it works if it’s planned and implemented correctly. Read on to find out how to start and what aspects you need to consider in order to…

Read more

Should Your Business Have More Than One Website?

Businesses with multiple websites come in several forms. They might be massive international companies, where the separate domains serve totally different business functions. Or, much smaller businesses may have several sites offering the same products or services, in the misguided belief that more websites means that they’ll have a better chance of succeeding online. Whether…

Read more

Gender Neutral Advertising: Marketing for Generation Z

Generation Z, Centennials or the IGeneration, is the cohort of individuals born between 1996 and 2010. That’s right, if they haven’t already, they will soon be entering the workplace – a scary prospect for the ever young millennials, myself included. This means that they will soon have purchasing power (currently valued at $44 billion – and…

Read more

SEO and Content Marketing – It’s a Match!

Businesses tend to think of SEO and content marketing as completely separate departments, keeping them apart like two naughty children. In fact, when allowed to work together, they form something quite magical. Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a…

Read more