Avoiding the SEO Pitfalls of URL Parameters

URL parameters are the parts of the address of a web page often visible after a question mark (?), ampersand (&), equals (=) or other attribute. Parameters might also be referred to as “query strings” and are commonly used on e-commerce websites. Numerous websites make use of query string parameters as a core part of their site architecture for tracking session IDs, languages,…

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Digital Day and #Thinkcubator Challenge

Hallam and CSR Here at Hallam, we are an inner-city business who is committed to working with local companies and schools in Nottingham, to give back to the community where we can. As part of our ongoing Corporate Social Responsibility (CSR), we want to support local talent and encourage young people to pursue a career…

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How to Create a Data-Based Ad Schedule

How do you choose a schedule when you don’t have clear business needs driving the demand? Well, it’s a simple 3 step process: Extract the historic data Analyse using Excel or Google Sheets Moderate the results to avoid over-stacking modifiers This blog post is going to be more focused on those last two points. So,…

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