Susan Hallam Awarded MBE in Queen’s New Years Honours

The awarding of an MBE recognises Susan’s national and international reputation for digital excellence. She is an enthusiastic and inspirational leader in the digital field.  Her pragmatic and infectious passion for making businesses successful on the internet has been shared with thousands of businesses across the UK and internationally. Her thought leadership benefits a wide…

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Scaling Design for Brands With Design Systems

The Problem of Design Evolution for Brands First, some context: as audiences become increasingly connected, their expectations of a good user experience are higher than ever, and increasing daily. Users interact online directly with brands more than ever before, on social media, web, apps and other mediums. It’s no secret that millennials / digital natives are quickly…

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How the Fashion Industry Is Breaking the Rules of Social Media Marketing

Social media marketing is no new concept. It’s been around for years, with brands having in-house teams dedicated to managing their social presence, and agencies created solely to provide advice on these channels. Having worked within social media marketing myself, it can seem that there is a set of rules you should abide by when…

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6 Key Trends and Tactics for SEO in 2018

As Christmas gets closer, it’s time to start thinking ahead to the New Year. Here, I’ll be covering the key trends for SEO in 2018, including the latest on ranking factors, how new technologies are affecting search, and the tactics that you can incorporate into your strategy to help ensure you stay ahead of your…

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LinkedIn Lead Generation Ads: Case Study

Facts About Our Case Study Here are some case study facts for our LinkedIn lead generation ads: The client was a skills development company who works with large businesses all over the world The campaigns ran for a total of 26 days LinkedIn ads generated a total of 56 leads We had a budget of…

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What Is Quality Assurance?

What Does Quality Assurance Mean? So, what does quality assurance (QA) really mean? Well, if we break these words down to their core definitions then we have “quality” which, according to the Oxford Dictionary means: “The standard of something as measured against other things of a similar kind; the degree of excellence of something.” Then…

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Increasing Google CPCs

If you’re experiencing increasing Google CPCs, then this post may shed a little light as to why, or at least allow you to make more informed choices; as I look at how brand CPCs have changed over time. I recently had a conversation with one of my colleagues about how advertising is slowly pushing organic…

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