10 Things We Learned From Outreaching 5,000 Cold Emails

Please note, the data collected for this case study was gathered over a year (2017/18) from Hallam Internet’s earned media team and the findings mentioned may differ in outreach success from industry to industry. Crafting a cold outreach email can be tough, especially since you’re starting a conversation with a person you’ve never met. We…

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301 Redirects: The What, Why and How

What Is a 301 Redirect? 301 redirects are a way of ensuring online traffic gets sent to the most up-to-date version of a URL. For example, if you delete a page on a website and your customers try to access that page and it’s no longer there, they get an error message, which isn’t a…

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PPC Landing Pages for Lead Generation: 5 Best Practices

Your text ad is only the first part of successfully generating a lead through PPC. If you are seeing high click-through rates but disappointing conversion rate figures, then you may want to consider the effectiveness of your ad’s landing page. Here are 5 simple best practices for lead generation PPC landing pages. 1. Form Location…

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The Benefits of LinkedIn Company Pages

If you’re unsure of whether your company needs a LinkedIn page, we’ve outlined some of the benefits, as well as sharing our top 10 tips to make it a success. What is a LinkedIn Company Page? A LinkedIn company page gives a business an opportunity to promote its products and services, recruit new talent, and share…

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How to Create Customer Loyalty for Small Businesses

Is customer loyalty for small businesses achievable, or is the concept of a “loyal customer” a thing of the past? Certainly, “brands” are not quite what they used to be. The smartphone revolution has made information readily available for consumers to make more informed purchasing decisions. In fact, a recent study from Criteo says 30%…

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Setting Up an AdWords Campaign – A Checklist

There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. It’s surprising how many of these get overlooked, but they’re all pretty important points that can have a major impact on your account performance. So don’t give in to the allure of an AdWords Express account and…

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