Optimising PDFs for SEO

PDF documents have been indexed since 2001 and they even have their own tag in the SERP. Optimising them is very similar to optimising web pages, with a few differences here and there. Choose a Descriptive File Name The name of the document should be descriptive of the topic discussed in the PDF. This is…

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SEO Best Practice for Discontinued Products

As with much in the world of SEO, there’s not necessarily one correct answer to the question of what to do with your discontinued product pages: similarly, the approach you take will depend on a number of variables, including: Is the product temporarily out of stock, or discontinued for good? Was the page getting organic…

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SMX West 2018: Advanced Audience Targeting Tactics

Thanks to everyone who attended my talk on Advanced Audience Targeting at SMX last week. It was a privilege to be invited to speak alongside such a great bunch of speakers. My session covered: Audience Lists in Google Analytics Three Example RLSA Tactics An introduction to Facebook Audiences How to combine Facebook & Google Audiences Results of…

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Plural vs Singular Keywords

Is it better to use the singular version of your keyword, or is it better to use the plural version? For example, will I get more traffic for the word “laptop” or “laptops?” And do you need an SEO strategy to target these variations of a keyword? The answer of course, is it depends. There…

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Six Custom Google Analytics Reports to Save Time Optimising PPC Campaigns

Rather than having to dig into the reporting categories, you can access data instantly, saving time and making campaign set up and optimisation a breeze. Custom reports do not reinvent the wheel, the data is already held within GA; what they do is help pull out what’s important to you, and give a quick summary…

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SEO for Beginners: What makes a link “bad”?

Ranking well in Google is complicated. Once upon a time it was relatively simple.  If you focused your efforts on creating good content with the right keywords on your pages, and getting other quality websites to link to you, then your business had a fair chance of ranking well for relevant phrases. And in less…

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5 Easy Steps to Create a Digital Strategy

To really act on this, you should be throwing all of this information into a digital strategy. And no, I’m not talking about the type of strategy you replace 2017 with 2018, and hope for the best. The digital landscape is evolving at a fast rate, and this will change the behaviours and expectations of…

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