Nottingham Digital Summit Roundup #NottmDigital

Our first Nottingham Digital Summit took place on 21 June 2018 at The Nottingham Playhouse.  The Summit is inspirational digital marketing conference that brings together the marketing, creative and tech communities for a series of seminars exploring the latest thinking in our industry. The Nottingham Digital Summit will be returning in 2019, so keep an…

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Great Inclusive Design Process: Design with People, Not for People – Gavin Holland – Nottingham Digital Summit

In today’s competitive digital industry, it has never been more crucial to ensure you streamline your digital product development processes for success – and the key lies in ensuring collaboration with your key business stakeholders. In our last talk of the day, we are joined by Gavin Holland, Design Manager from Capital One who will be…

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Marketing Personalisation: Evolving Consumer Engagement – Ian Coupland – Nottingham Digital Summit

Next up today is Ian Coupland, of the Digital Media & Marketing Services team at Experian. He delivered a really insightful talk on marketing personalisation, breaking down what it is, who’s doing it well, where it can be used, why should we bother with personalisation, and how to approach it. What is Personalisation? Ian covered…

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Uncovering the “Why” in the Data Driven World of “What” – Dr Sam Howard – Nottingham Digital Summit

Next up at Nottingham Digital Summit is Dr Sam Howard, who is the Co-Founder and Director of Research at Userfy, a user-testing agency. He spoke about the ways in which we can undercover the “whys” in the data-driven world of “whats”. Put simply, “big data” is great, but you need to undertake qualitative research too. Big…

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Improving Your Digital Marketing Skills – Dr Dave Chaffey – Nottingham Digital Summit

In our fourth talk at the Nottingham Digital Summit, co-founder and Content Director of Smart Insights, and Co-Author of Digital Marketing Excellence; Dave Chaffey has taken to the stage to talk about the ways in which you can improve your digital marketing skills so that you don’t lose your edge. With new technology released, it’s a…

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