Google Bomb: Donald Trump is an Idiot

Yup, the joys of Google bombs are back. A Google bomb is a deliberate effort to force a website to the top of the search results for an inappropriate phrase by manipulating Google’s ranking signals. Quite simply, there are a number of signals on the Internet, from social media content to imagery, links and web page…

Read more

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Keywords and basic demographic targeting were the main ways to reach target audiences, making it difficult to narrow your audience down to those with the right intentions, and at the right stage of the funnel for you. However, now the very much desired ‘in-market’ audience targeting for search, and ‘life events’ for video and Gmail…

Read more

Nottingham Digital Summit Speaker Videos

Vikas Arora (Microsoft) – Search: A new evolution The slide deck is available here. [embedded content] Kirsty Hulse (Manyminds) – How to make your content marketing cheap, scalable and effective The slide deck is available here. [embedded content] Rachel Starling (Pentland Brands) – Speedo Goggles: looking through a new digital lens The slide deck is…

Read more

How to Balance UX and SEO Considerations

In fact, what is good for UX is usually also a boost to your SEO efforts, and vice versa. Here, I’ll run through the key ways UX and SEO have a mutually beneficial relationship, but also highlight those potential occasions when a balance needs to be struck between UX needs and SEO needs. Why Is…

Read more

Happy Campers: Hallam Devs Get Philosophical at WordCamp Europe 2018

The Hallam development team at WordCamp Europe 2018 Even if you’re a developer, designer, content strategist or marketer who works with WordPress on a daily basis, you’d be forgiven for thinking a two-day conference on the CMS might possibly be – evening beers aside – a little dry. You definitely wouldn’t expect it to be…

Read more