What it Means to be a Google Premier Partner

With a multitude of digital marketing agencies in the marketplace, Google distinguishes the best performing agencies through its highly respected partner programme, with only the elite qualifying for the Google Premier Partner accolade.

A Google Partner is a digital advertising provider that meets various Google Ads requirements. These include such criteria as agency skill level, client ad spend, the size of the agency’s client base as well as agency and client growth levels.

Depending on their level of expertise and success, they can gain one of two badges – Google Partner or Google Premier Partner.

Google partner badges

The Premier status indicates the top performing agencies. The accreditation can be gained for different online advertising services such as Search Ads, Mobile Ads and Shopping Ads. For example, Hallam is a Google Premier Partner qualified in Display, Shopping and Search.   

Becoming a Premier Partner is a very sought-after achievement which follows a rigorous process. After you sign up for the programme and create a company profile, you need to demonstrate good campaign management. This will be reflected in:

  • client spend and revenue growth via Google Ads
  • agency growth, measured through the number of and size of Google Ads accounts.

In addition, you need to have at least two specialists who have passed Google’s certifying exams. To become a certified individual you need to pass the Google Ads Fundamentals course and another specialisation of your choice from Search Advertising, Display Advertising, Mobile Advertising, Video Advertising and Shopping Advertising.

Hallam is one of only 3% of Partners worldwide that have achieved the Premier badge. To keep it, every year we need to prove that we still tick all the boxes on Google’s Premier list. In order to do this, we work closely with Google to maintain our high-quality advertising services.

Hallam has attained Premier Partner status for the third year running, having proved that we are knowledgeable, experienced and successful in managing advertising campaigns.  

Premier agencies receive some extra benefits compared to the lower tier providers. In addition to community membership and product updates, phone support and promotional offers, you benefit from:

  • executive business training
  • dedicated account management
  • new business strategy consulting
  • Invitation to the Annual Partners summit

What this means for our clients is that we’re able to work with Google to obtain support and data that can give us the edge when developing their campaigns, whether that’s organic or paid.

As another added benefit, Premier Partners can enter the Google Premier Partner Awards and attend the Google Partners accelerate event in Dublin. For a second year running, Hallam was shortlisted in two categories: Display Innovation and Shopping innovation.

Furthermore, Hallam Managing Director Stuart Ross recently attended this year’s Annual Premier Partners summit sharing his impression of Google’s EMEA HQ in Dublin in this blog post.

Having a Google accredited agency help you with your online advertising campaigns may give you the edge over your competitors – get in touch with us today if you want to see how working with Hallam can benefit your business.

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