Anatomy of a Great Ecommerce Product Page

Creating ecommerce product pages that rank well, bring in decent search engine traffic, convert well and earn their own inbound links is a tough task. Every single product page on an ecommerce site is a potential landing page for searchers and a well-constructed product page will rank well in its own right in the search…

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Inside Google’s HQ

The purpose of the day was to share not only the best practice with other premier partner agencies but also the latest thinking and trends from Google on the ever-evolving digital landscape. Spending time at Google HQ is a privilege as well as great fun. With it being my first time there I thought I…

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Headings, SEO and accessibility

What are headings and how they are they used If you are unsure of what a headings are then W3C has a good definition and Yoast explains its SEO use. W3C defines the correct usage as: “The six heading elements, H1 through H6, denote section headings. Although the order and occurrence of headings is not constrained…

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The Essential SEO Checklist

There are thousands upon thousands of blogs and articles online on how to successfully optimise your website for search engines. Some are more advanced than others but it’s important to cover the basics. So here is your no-nonsense SEO checklist to be sure that you’re not missing the obvious (and often easy to resolve) elements…

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Google Ads: Responsive Text Ads and Text Ads

Responsive Text Ads The basic premise of Responsive Text Ads is to get the right ad in front of the right audience. Advertisers will be able to write up to 15 different headlines and 3 description lines. Then Google will use machine learning to display the best ad combination to searchers based on the search…

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Hallam Granted Board of Trade Award

Presented by the Rt Hon Liam Fox MP, Secretary of State for International Trade and President of the Board of Trade, these awards recognise businesses that demonstrate exceptional innovation, delivering prosperity for the UK, and championing free trade. In presenting the award, Dr Fox said: “The judging panel was particularly impressed with how Hallam have…

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What is digital marketing transformation?

Digital marketing transformation is the shift in organisational thinking away from favouring traditional marketing channels to prioritising digital media. Also known as digital first, it means removing the bias towards traditional or conventional marketing channels, and putting digital at the heart of your thinking and all your marketing tactics. Technological developments are accelerating resulting in…

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