How the Fashion Industry Is Breaking the Rules of Social Media Marketing

Social media marketing is no new concept. It’s been around for years, with brands having in-house teams dedicated to managing their social presence, and agencies created solely to provide advice on these channels. Having worked within social media marketing myself, it can seem that there is a set of rules you should abide by when…

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Understanding Your LinkedIn Company Page Analytics

LinkedIn is the world’s largest professional network. By the third quarter of 2016, there were 467 million LinkedIn members.  A separate study by Hootsuite showed that 57% of companies have a company page on LinkedIn. If you haven’t already set up your LinkedIn company page, you should do so now. LinkedIn isn’t just for job hunters…

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