5 Proven Types of Guest Blogs That Earn Quality Backlinks

Despite speculation over the years, guest blogging isn’t dead. Ever since Google’s Matt Cutts shunned the link-building strategy back in 2014 as a “clear violation of Google’s quality guidelines“, many marketers were left wondering whether guest blogging was worth it. Four years later, and arguably the tactic has never been more valuable for brands trying to…

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PR 360 2018: What Our Earned Media Team Learnt

It’s one of the standout events in every PR professional’s calendar, where leading communications specialists from all over Europe gather to “debate the issues that are defining the future of our industry”. Over the course of the two-day conference, we were treated to lectures, panel debates and practical workshops, hosted by key communications leaders from…

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Nottingham Digital Summit

The Nottingham Digital Summit is an inspirational digital marketing conference that brings together Nottingham’s marketing, creative and tech communities. We have handpicked our favourite speakers that we know and admire from leading organisations like Speedo, Google, Smart Insights, Microsoft, State of Digital, and Userfy. We’re covering all the essential digital marketing topics from search marketing…

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Social Media Marketing as a Link Building Strategy

What is Link Building? Link building refers to the processes through which we encourage other brands to display a link to our website on their own. We want other websites to link back to our website. Every link we receive can be thought of as a vote for our website’s credibility and value. In simple terms, it’s the…

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10 Things We Learned From Outreaching 5,000 Cold Emails

Please note, the data collected for this case study was gathered over a year (2017/18) from Hallam Internet’s earned media team and the findings mentioned may differ in outreach success from industry to industry. Crafting a cold outreach email can be tough, especially since you’re starting a conversation with a person you’ve never met. We…

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