Anatomy of a Great Ecommerce Product Page

Creating ecommerce product pages that rank well, bring in decent search engine traffic, convert well and earn their own inbound links is a tough task. Every single product page on an ecommerce site is a potential landing page for searchers and a well-constructed product page will rank well in its own right in the search…

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Nottingham Digital Summit Roundup #NottmDigital

Our first Nottingham Digital Summit took place on 21 June 2018 at The Nottingham Playhouse.  The Summit is inspirational digital marketing conference that brings together the marketing, creative and tech communities for a series of seminars exploring the latest thinking in our industry. The Nottingham Digital Summit will be returning in 2019, so keep an…

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Visual Search: What You Need to Know

Back in 2017, Ben Silbermann, CEO of Pinterest, stated that “a lot of the future of search is going to be about pictures instead of keywords”. Certainly, advances in visual search from the likes of Google, Pinterest, Bing and ASOS are aiming to make it quick and easy to, for example, snap a picture and…

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Nottingham Digital Summit

The Nottingham Digital Summit is an inspirational digital marketing conference that brings together Nottingham’s marketing, creative and tech communities. We have handpicked our favourite speakers that we know and admire from leading organisations like Speedo, Google, Smart Insights, Microsoft, State of Digital, and Userfy. We’re covering all the essential digital marketing topics from search marketing…

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Evolution of the Traditional Customer Persona

Creating customer personas is critical to understanding who to target for your marketing efforts. Brands usually create preconceived ideas of their customer, but in today’s market, there’s no room for jamming customers into predicted boxes. User intent has transformed the way we look at the buyer, the way we interact with them and changing their…

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SEO Best Practice for Discontinued Products

As with much in the world of SEO, there’s not necessarily one correct answer to the question of what to do with your discontinued product pages: similarly, the approach you take will depend on a number of variables, including: Is the product temporarily out of stock, or discontinued for good? Was the page getting organic…

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How to Create Customer Loyalty for Small Businesses

Is customer loyalty for small businesses achievable, or is the concept of a “loyal customer” a thing of the past? Certainly, “brands” are not quite what they used to be. The smartphone revolution has made information readily available for consumers to make more informed purchasing decisions. In fact, a recent study from Criteo says 30%…

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Google AdWords: Which Ad Position Is Best for Search Campaigns?

The main aim of a search campaign (search text ads) is to drive conversions to create profit. Conversions might be defined by the value of sales made, the number of valuable leads generated or another positive metric, such as increased brand recognition. Profitability has four important factors at play: advertising value, advertising costs, internal costs and…

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