Event Marketing: 5 Ways to Promote Your Next Event or Conference

We have more than 450 delegates booked on our Nottingham Digital Summit, and thought it would be good to share with you our event marketing  techniques for promoting the Summit, raising awareneess and driving more ticket sales. Here are our top tips for promoting your conference or event using digital event marketing. 1) Use Twitter to Get…

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Industrial Marketing Strategy: Lead Nurturing for B2B Companies

Industrial marketing strategies need to be built around your customers. Lead nurturing strategies can help B2B businesses be truly customer centric, with the end goal of converting more leads into sales.  What Is Lead Nurturing, and Why Do It? According to Marketing Sherpa, only 27% of B2B leads are sales ready when they first give…

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10 Things We Learned From Outreaching 5,000 Cold Emails

Please note, the data collected for this case study was gathered over a year (2017/18) from Hallam Internet’s earned media team and the findings mentioned may differ in outreach success from industry to industry. Crafting a cold outreach email can be tough, especially since you’re starting a conversation with a person you’ve never met. We…

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How to Create Customer Loyalty for Small Businesses

Is customer loyalty for small businesses achievable, or is the concept of a “loyal customer” a thing of the past? Certainly, “brands” are not quite what they used to be. The smartphone revolution has made information readily available for consumers to make more informed purchasing decisions. In fact, a recent study from Criteo says 30%…

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Email marketing checklist

Email marketing and automation still remain a very effective method of communication for digital marketers, delivering dependable results every year. According to the DMA, email marketing receives on average, 30 times more return on investment. The modern sales funnel is much more complex, and marketers need to take charge of every part of the customer journey…

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How to Plan an Email Marketing Campaign

You might be wondering why you should start an email campaign when some say it is a dying technique. Well, the truth is that it’s very much alive and it works if it’s planned and implemented correctly. Read on to find out how to start and what aspects you need to consider in order to…

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The Tangled Web – Interactive Infographic – #TheTangled Web

Click to explore the surprising connections between some of the Internet’s best known brands… Want to learn more about how we created this infographic? Here is our methodology Are there other surprising connections you want to let us know about? Comment below, or send a tweet with the hashtag #TheTangledWeb Let’s block ads! (Why?) Powered…

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