Google Ads: Responsive Text Ads and Text Ads

Responsive Text Ads The basic premise of Responsive Text Ads is to get the right ad in front of the right audience. Advertisers will be able to write up to 15 different headlines and 3 description lines. Then Google will use machine learning to display the best ad combination to searchers based on the search…

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Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Keywords and basic demographic targeting were the main ways to reach target audiences, making it difficult to narrow your audience down to those with the right intentions, and at the right stage of the funnel for you. However, now the very much desired ‘in-market’ audience targeting for search, and ‘life events’ for video and Gmail…

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Setting Up an AdWords Campaign – A Checklist

There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. It’s surprising how many of these get overlooked, but they’re all pretty important points that can have a major impact on your account performance. So don’t give in to the allure of an AdWords Express account and…

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Google AdWords: Pros and Cons

What Is Google AdWords? AdWords is Google’s paid advertising product. You know those little ads that you see at the top and bottom of the search results? Yep, those are AdWords ads. Whether you like them or not, or whether you click on them or not (I know several people who refuse to!), the fact…

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Linking AdWords and Analytics in Different Accounts

AdWords conversion tracking allows you to see how your campaign is performing in line with your business goals, but by linking AdWords to Analytics you will be able to import Goals configured in Analytics as an AdWords conversion. In addition, it becomes possible to see how many people have visited your site from your adverts,…

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