Six Custom Google Analytics Reports to Save Time Optimising PPC Campaigns

Rather than having to dig into the reporting categories, you can access data instantly, saving time and making campaign set up and optimisation a breeze. Custom reports do not reinvent the wheel, the data is already held within GA; what they do is help pull out what’s important to you, and give a quick summary…

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Google Attribution – Google Analytics Updated

In May 2017, Google revealed substantial updates to Analytics, AdWords and DoubleClick. These updates are Google’s attempt at solving a few issues that advertisers may face when measuring the success of a campaign. Google publicly announced that this year they will “solve the attribution problem” with the introduction of a new attribution model called “Google…

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Linking AdWords and Analytics in Different Accounts

AdWords conversion tracking allows you to see how your campaign is performing in line with your business goals, but by linking AdWords to Analytics you will be able to import Goals configured in Analytics as an AdWords conversion. In addition, it becomes possible to see how many people have visited your site from your adverts,…

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