Inside Google’s HQ

The purpose of the day was to share not only the best practice with other premier partner agencies but also the latest thinking and trends from Google on the ever-evolving digital landscape. Spending time at Google HQ is a privilege as well as great fun. With it being my first time there I thought I…

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Google Premier Partners Awards 2018

Google Premier Partner: Shopping Innovation Award Our Head of Insights, Jonathan Ellins, is nominated for his innovative Google Shopping campaign he delivered for a leading fashion retailer. Jonny’s specialist expertise is in marketing automation, and he developed three specific types of scripts that leveraged data about product stock levels, automated campaign  generation, and query filtering….

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Google Bomb: Donald Trump is an Idiot

Yup, the joys of Google bombs are back. A Google bomb is a deliberate effort to force a website to the top of the search results for an inappropriate phrase by manipulating Google’s ranking signals. Quite simply, there are a number of signals on the Internet, from social media content to imagery, links and web page…

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Nottingham Digital Summit Roundup #NottmDigital

Our first Nottingham Digital Summit took place on 21 June 2018 at The Nottingham Playhouse.  The Summit is inspirational digital marketing conference that brings together the marketing, creative and tech communities for a series of seminars exploring the latest thinking in our industry. The Nottingham Digital Summit will be returning in 2019, so keep an…

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How to Find and Steal Google Featured Snippets

In this piece, I shall outline why featured snippets are important, how to find your current featured snippets and how to maximise your website traffic by gaining new ones. Google’s mission statement is: “To organise the world’s information and make it universally accessible and useful”. Featured snippets are one way that Google is doing this,…

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SEO for Beginners: What makes a link “bad”?

Ranking well in Google is complicated. Once upon a time it was relatively simple.  If you focused your efforts on creating good content with the right keywords on your pages, and getting other quality websites to link to you, then your business had a fair chance of ranking well for relevant phrases. And in less…

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