How to Find and Steal Google Featured Snippets

In this piece, I shall outline why featured snippets are important, how to find your current featured snippets and how to maximise your website traffic by gaining new ones. Google’s mission statement is: “To organise the world’s information and make it universally accessible and useful”. Featured snippets are one way that Google is doing this,…

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SEO for Beginners: What makes a link “bad”?

Ranking well in Google is complicated. Once upon a time it was relatively simple.  If you focused your efforts on creating good content with the right keywords on your pages, and getting other quality websites to link to you, then your business had a fair chance of ranking well for relevant phrases. And in less…

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Setting Up an AdWords Campaign – A Checklist

There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. It’s surprising how many of these get overlooked, but they’re all pretty important points that can have a major impact on your account performance. So don’t give in to the allure of an AdWords Express account and…

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Guest Blogging: Is It Still Good for SEO and Link Building?

Despite some powerful messages from Google over the past few years, guest blogging is still a popular link building technique and has been proven to get results. The question that we’re ultimately looking to answer, is whether guest blogging is still good for SEO. For those unfamiliar with guest blogging, here’s some background. Way back…

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8 Useful Google Tools for SEO Beginners

Considering Google makes up 92.06% of the search engine market share worldwide, understanding how they work and what they want is unquestionably the best place to start. Google wants you to create an exciting, dynamic and engaging website experience for your audience. Therefore, they aim to provide you with the tools to do this. Whether…

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