10 Digital Marketing Tips for Small Businesses

Here is a list of 10 digital marketing tips for small businesses: 1. Research Competitors and Differentiate Yourself2. Get Your Website Basics Right3. Improve Google My Business Listing and Customer Reviews4. Create Interesting Blog Content5. Consider Google Ads for Your Small Business6. Create Professional Visual Content7. Improve Your Local SEO8. Develop Email Marketing9. Focus on a Primary Social Media Channel10. Partner with…

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Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Keywords and basic demographic targeting were the main ways to reach target audiences, making it difficult to narrow your audience down to those with the right intentions, and at the right stage of the funnel for you. However, now the very much desired ‘in-market’ audience targeting for search, and ‘life events’ for video and Gmail…

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Introducing Google’s Similar Audiences Tool

Google has been working hard to help us better target people in a smarter way. If you’re familiar with the principle of  remarketing, the technique that allows you to reach people who have previously visited your site, then Google’s similar audience tool helps expand this by reaching people who have similar search behaviour to your…

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Nottingham Digital Summit Roundup #NottmDigital

Our first Nottingham Digital Summit took place on 21 June 2018 at The Nottingham Playhouse.  The Summit is inspirational digital marketing conference that brings together the marketing, creative and tech communities for a series of seminars exploring the latest thinking in our industry. The Nottingham Digital Summit will be returning in 2019, so keep an…

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Ethical Paid Search – How to Be Ethical in Today’s Climate

The fundamental principle of the recent Facebook privacy uproar is the use of personal data to identify personalities and influence behaviour. Sound familiar? The most successful paid search campaigns are based upon data and insights into audience personas and behaviours, shaping every aspect of the campaign, from ad copy to ad scheduling and targeting.  Similarly, with the core principle…

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Using Drafts and Experiments In Google AdWords

Campaign Drafts in Google AdWords Campaign Drafts allow you to create and review changes to a campaign before they are implemented. This can incorporate any change that you wish to make to a campaign before it’s made live within the account. If that sounds a bit like AdWords Editor then you’re right, it essentially encompasses…

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Nottingham Digital Summit

The Nottingham Digital Summit is an inspirational digital marketing conference that brings together Nottingham’s marketing, creative and tech communities. We have handpicked our favourite speakers that we know and admire from leading organisations like Speedo, Google, Smart Insights, Microsoft, State of Digital, and Userfy. We’re covering all the essential digital marketing topics from search marketing…

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Nuclear Physics Degree to PPC

It’s always tricky when graduates venture out into the big corporate world, as they’re left with all sorts of emotions: the freedom of no longer spending all hours of the day in the library revising, the excitement of starting a career and earning money, yet at the same time feeling like they’re stuck in ‘limbo’…

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Eliminating Emotional PPC Advertising Decisions

If so, then you’ve probably allowed your emotions to get the better of you and ironically, ended up being opposite the ideal temperature shortly afterwards. If it was slightly too cold or slightly too hot then you would never do such a drastic thing, you’d only make a tiny temperature change, if any. Knee-Jerk Bidding Decisions…

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