Google Ads: Responsive Text Ads and Text Ads

Responsive Text Ads The basic premise of Responsive Text Ads is to get the right ad in front of the right audience. Advertisers will be able to write up to 15 different headlines and 3 description lines. Then Google will use machine learning to display the best ad combination to searchers based on the search…

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Google Premier Partners Awards 2018

Google Premier Partner: Shopping Innovation Award Our Head of Insights, Jonathan Ellins, is nominated for his innovative Google Shopping campaign he delivered for a leading fashion retailer. Jonny’s specialist expertise is in marketing automation, and he developed three specific types of scripts that leveraged data about product stock levels, automated campaign  generation, and query filtering….

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10 Digital Marketing Tips for Small Businesses

Here is a list of 10 digital marketing tips for small businesses: 1. Research Competitors and Differentiate Yourself2. Get Your Website Basics Right3. Improve Google My Business Listing and Customer Reviews4. Create Interesting Blog Content5. Consider Google Ads for Your Small Business6. Create Professional Visual Content7. Improve Your Local SEO8. Develop Email Marketing9. Focus on a Primary Social Media Channel10. Partner with…

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Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Keywords and basic demographic targeting were the main ways to reach target audiences, making it difficult to narrow your audience down to those with the right intentions, and at the right stage of the funnel for you. However, now the very much desired ‘in-market’ audience targeting for search, and ‘life events’ for video and Gmail…

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Introducing Google’s Similar Audiences Tool

Google has been working hard to help us better target people in a smarter way. If you’re familiar with the principle of  remarketing, the technique that allows you to reach people who have previously visited your site, then Google’s similar audience tool helps expand this by reaching people who have similar search behaviour to your…

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