Ethical Paid Search – How to Be Ethical in Today’s Climate

The fundamental principle of the recent Facebook privacy uproar is the use of personal data to identify personalities and influence behaviour. Sound familiar? The most successful paid search campaigns are based upon data and insights into audience personas and behaviours, shaping every aspect of the campaign, from ad copy to ad scheduling and targeting.  Similarly, with the core principle…

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Using Drafts and Experiments In Google AdWords

Campaign Drafts in Google AdWords Campaign Drafts allow you to create and review changes to a campaign before they are implemented. This can incorporate any change that you wish to make to a campaign before it’s made live within the account. If that sounds a bit like AdWords Editor then you’re right, it essentially encompasses…

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Nottingham Digital Summit

The Nottingham Digital Summit is an inspirational digital marketing conference that brings together Nottingham’s marketing, creative and tech communities. We have handpicked our favourite speakers that we know and admire from leading organisations like Speedo, Google, Smart Insights, Microsoft, State of Digital, and Userfy. We’re covering all the essential digital marketing topics from search marketing…

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Nuclear Physics Degree to PPC

It’s always tricky when graduates venture out into the big corporate world, as they’re left with all sorts of emotions: the freedom of no longer spending all hours of the day in the library revising, the excitement of starting a career and earning money, yet at the same time feeling like they’re stuck in ‘limbo’…

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Eliminating Emotional PPC Advertising Decisions

If so, then you’ve probably allowed your emotions to get the better of you and ironically, ended up being opposite the ideal temperature shortly afterwards. If it was slightly too cold or slightly too hot then you would never do such a drastic thing, you’d only make a tiny temperature change, if any. Knee-Jerk Bidding Decisions…

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SMX West 2018: Advanced Audience Targeting Tactics

Thanks to everyone who attended my talk on Advanced Audience Targeting at SMX last week. It was a privilege to be invited to speak alongside such a great bunch of speakers. My session covered: Audience Lists in Google Analytics Three Example RLSA Tactics An introduction to Facebook Audiences How to combine Facebook & Google Audiences Results of…

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Six Custom Google Analytics Reports to Save Time Optimising PPC Campaigns

Rather than having to dig into the reporting categories, you can access data instantly, saving time and making campaign set up and optimisation a breeze. Custom reports do not reinvent the wheel, the data is already held within GA; what they do is help pull out what’s important to you, and give a quick summary…

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PPC Landing Pages for Lead Generation: 5 Best Practices

Your text ad is only the first part of successfully generating a lead through PPC. If you are seeing high click-through rates but disappointing conversion rate figures, then you may want to consider the effectiveness of your ad’s landing page. Here are 5 simple best practices for lead generation PPC landing pages. 1. Form Location…

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Setting Up an AdWords Campaign – A Checklist

There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. It’s surprising how many of these get overlooked, but they’re all pretty important points that can have a major impact on your account performance. So don’t give in to the allure of an AdWords Express account and…

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