Ethical Paid Search – How to Be Ethical in Today’s Climate

The fundamental principle of the recent Facebook privacy uproar is the use of personal data to identify personalities and influence behaviour. Sound familiar? The most successful paid search campaigns are based upon data and insights into audience personas and behaviours, shaping every aspect of the campaign, from ad copy to ad scheduling and targeting.  Similarly, with the core principle…

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Six Custom Google Analytics Reports to Save Time Optimising PPC Campaigns

Rather than having to dig into the reporting categories, you can access data instantly, saving time and making campaign set up and optimisation a breeze. Custom reports do not reinvent the wheel, the data is already held within GA; what they do is help pull out what’s important to you, and give a quick summary…

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How to Prepare Your Text Ads for Black FiveDay

Don’t get caught out by the quickly approaching Black Friday and Cyber Monday, or as it’s more commonly known ‘Black FiveDay’. Follow these 5 quick and simple ways to prepare your search network text ads for Black Friday on Friday 24th November, to Cyber Monday on Monday 29th November. 1. Specific Text Ad Copy In 2016 House…

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