Setting Up an AdWords Campaign – A Checklist

There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. It’s surprising how many of these get overlooked, but they’re all pretty important points that can have a major impact on your account performance. So don’t give in to the allure of an AdWords Express account and…

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Google Customer Reviews: Why You Should Opt-In

What are Google Customer Reviews? Before we dive into the reasons why you should opt into Google Customer Reviews, let’s quickly explain what it is. Google Customer Reviews was launched by Google in March 2017 to replace Google Trusted Stores. This service allows you to collect valuable reviews from verified customers for free – unlike…

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