PPC Landing Pages for Lead Generation: 5 Best Practices

Your text ad is only the first part of successfully generating a lead through PPC. If you are seeing high click-through rates but disappointing conversion rate figures, then you may want to consider the effectiveness of your ad’s landing page. Here are 5 simple best practices for lead generation PPC landing pages. 1. Form Location…

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Setting Up an AdWords Campaign – A Checklist

There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. It’s surprising how many of these get overlooked, but they’re all pretty important points that can have a major impact on your account performance. So don’t give in to the allure of an AdWords Express account and…

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Facebook Advertising – Advantages & Disadvantages

In the competitive social media landscape, Facebook advertising offers an opportunity for brands to get their messages to the right people, in a fun and interactive way. This is particularly valuable with the increasing number of restrictions that are being placed on organic content. What is Facebook Advertising? Facebook advertising allows you to reach people…

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Google Customer Reviews: Why You Should Opt-In

What are Google Customer Reviews? Before we dive into the reasons why you should opt into Google Customer Reviews, let’s quickly explain what it is. Google Customer Reviews was launched by Google in March 2017 to replace Google Trusted Stores. This service allows you to collect valuable reviews from verified customers for free – unlike…

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Google AdWords: Pros and Cons

What Is Google AdWords? AdWords is Google’s paid advertising product. You know those little ads that you see at the top and bottom of the search results? Yep, those are AdWords ads. Whether you like them or not, or whether you click on them or not (I know several people who refuse to!), the fact…

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