Social Media Marketing as a Link Building Strategy

What is Link Building? Link building refers to the processes through which we encourage other brands to display a link to our website on their own. We want other websites to link back to our website. Every link we receive can be thought of as a vote for our website’s credibility and value. In simple terms, it’s the…

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Guest Blogging: Is It Still Good for SEO and Link Building?

Despite some powerful messages from Google over the past few years, guest blogging is still a popular link building technique and has been proven to get results. The question that we’re ultimately looking to answer, is whether guest blogging is still good for SEO. For those unfamiliar with guest blogging, here’s some background. Way back…

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Should Your Business Have More Than One Website?

Businesses with multiple websites come in several forms. They might be massive international companies, where the separate domains serve totally different business functions. Or, much smaller businesses may have several sites offering the same products or services, in the misguided belief that more websites means that they’ll have a better chance of succeeding online. Whether…

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Gender Neutral Advertising: Marketing for Generation Z

Generation Z, Centennials or the IGeneration, is the cohort of individuals born between 1996 and 2010. That’s right, if they haven’t already, they will soon be entering the workplace – a scary prospect for the ever young millennials, myself included. This means that they will soon have purchasing power (currently valued at $44 billion – and…

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SEO and Content Marketing – It’s a Match!

Businesses tend to think of SEO and content marketing as completely separate departments, keeping them apart like two naughty children. In fact, when allowed to work together, they form something quite magical. Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a…

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