5 Easy Ways to A/B Split Test Facebook Ads

The best way to test and improve your Facebook ads is to A/B split test your campaigns, in order to see how your audience engages with your ads. You can then review your data to see what works best. It’s important to test what really works to ensure you’re getting the best results possible, as…

Read more

Nottingham Digital Summit

The Nottingham Digital Summit is an inspirational digital marketing conference that brings together Nottingham’s marketing, creative and tech communities. We have handpicked our favourite speakers that we know and admire from leading organisations like Speedo, Google, Smart Insights, Microsoft, State of Digital, and Userfy. We’re covering all the essential digital marketing topics from search marketing…

Read more

Social Media Marketing as a Link Building Strategy

What is Link Building? Link building refers to the processes through which we encourage other brands to display a link to our website on their own. We want other websites to link back to our website. Every link we receive can be thought of as a vote for our website’s credibility and value. In simple terms, it’s the…

Read more

Industrial Marketing Strategy: Lead Nurturing for B2B Companies

Industrial marketing strategies need to be built around your customers. Lead nurturing strategies can help B2B businesses be truly customer centric, with the end goal of converting more leads into sales.  What Is Lead Nurturing, and Why Do It? According to Marketing Sherpa, only 27% of B2B leads are sales ready when they first give…

Read more

The Benefits of LinkedIn Company Pages

If you’re unsure of whether your company needs a LinkedIn page, we’ve outlined some of the benefits, as well as sharing our top 10 tips to make it a success. What is a LinkedIn Company Page? A LinkedIn company page gives a business an opportunity to promote its products and services, recruit new talent, and share…

Read more

How to Create Customer Loyalty for Small Businesses

Is customer loyalty for small businesses achievable, or is the concept of a “loyal customer” a thing of the past? Certainly, “brands” are not quite what they used to be. The smartphone revolution has made information readily available for consumers to make more informed purchasing decisions. In fact, a recent study from Criteo says 30%…

Read more

Facebook Advertising – Advantages & Disadvantages

In the competitive social media landscape, Facebook advertising offers an opportunity for brands to get their messages to the right people, in a fun and interactive way. This is particularly valuable with the increasing number of restrictions that are being placed on organic content. What is Facebook Advertising? Facebook advertising allows you to reach people…

Read more

10 Ways to Use Social Media in Event Marketing

Unless you’ve been under a rock for 20 years, you’ll know that relying on the distribution of flyers, mail invites and word-of-mouth will not guarantee you the results of a successful event. Promotion should be half the work (and half the fun!), and utilising the power of social media allows you to expand your audience reach…

Read more