How to Run a Successful Facebook Competition

As Facebook continues to tweak its algorithms, and respond to harsh criticisms of its business ethics, many brands are having to rethink their strategies in order to make the most of the platform. Tactics such as Facebook competitions are a great way for brands to be creative organically. They often mean that the audience stops…

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5 Social Media Mistakes Your Business Could Be Making

If done right, social media could be one of the most cost-effective marketing tools for your business. However, all too often social media is used without a clear strategy, which could be doing your business more harm than good. If you are having concerns around your business page’s performance, this post will give you a…

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Understanding Your LinkedIn Company Page Analytics

LinkedIn is the world’s largest professional network. By the third quarter of 2016, there were 467 million LinkedIn members.  A separate study by Hootsuite showed that 57% of companies have a company page on LinkedIn. If you haven’t already set up your LinkedIn company page, you should do so now. LinkedIn isn’t just for job hunters…

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