Nottingham Digital Summit

The Nottingham Digital Summit is an inspirational digital marketing conference that brings together Nottingham’s marketing, creative and tech communities. We have handpicked our favourite speakers that we know and admire from leading organisations like Speedo, Google, Smart Insights, Microsoft, State of Digital, and Userfy. We’re covering all the essential digital marketing topics from search marketing…

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15 Proven Design Patterns for Better UX & Higher Conversions

Through years of testing, we have spotted some common design patterns in key areas that boost website conversions. They are simple tweaks you can make to your website without having to completely rethink the user experience. You’ll discover ways to improve your forms, build trust with your users, strengthen your actions and copy, and sell…

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Scaling Design for Brands With Design Systems

The Problem of Design Evolution for Brands First, some context: as audiences become increasingly connected, their expectations of a good user experience are higher than ever, and increasing daily. Users interact online directly with brands more than ever before, on social media, web, apps and other mediums. It’s no secret that millennials / digital natives are quickly…

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Avoiding the SEO Pitfalls of URL Parameters

URL parameters are the parts of the address of a web page often visible after a question mark (?), ampersand (&), equals (=) or other attribute. Parameters might also be referred to as “query strings” and are commonly used on e-commerce websites. Numerous websites make use of query string parameters as a core part of their site architecture for tracking session IDs, languages,…

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How to Balance Fast Web Page Load Speeds with Rich Content

It’s no great secret that page load times are extremely important to a website’s success. Google’s search algorithms favour fast load times and there is also plenty of research that shows that a small increase in page load time can have a negative impact on conversions. Hallam Digital Marketing Manager Tom Whiley wrote an excellent…

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