You may have heard that duplicate content is a bad idea for your website, and I often get asked the question “how different does my content need to be?” Some website owners even copy and paste huge chunks of sales rhetoric from supplier sites and think it’s fine (E-commerce Managers I’m looking at you). First,…
Chatbots are computer programs that simulate human conversation. They interact with us via messaging applications, or text, or speech. Chances are you may have already interacted with a chatbot at some point. Of course chatbots have a number of distinct advantages as a method of communicating with your customers: They’re available 24 hours a day…
WordPress Is the Market Leader WordPress is undisputedly the most popular content management system (CMS) for websites, with an impressive 59% of the CMS market share. It is also one of the most popular frameworks to build your website on, with nearly a third of all the websites on the internet built using it. Source:…
You might be wondering why you should start an email campaign when some say it is a dying technique. Well, the truth is that it’s very much alive and it works if it’s planned and implemented correctly. Read on to find out how to start and what aspects you need to consider in order to…
In other words, are you better off having lots of different pages on your website, targeting similar keywords, or is it better, in terms of SEO, to combine these into one master page with more content? In this blog post, I am going to concentrate on non-ecommerce sites because ecommerce sites have other issues in terms…
Businesses with multiple websites come in several forms. They might be massive international companies, where the separate domains serve totally different business functions. Or, much smaller businesses may have several sites offering the same products or services, in the misguided belief that more websites means that they’ll have a better chance of succeeding online. Whether…
Generation Z, Centennials or the IGeneration, is the cohort of individuals born between 1996 and 2010. That’s right, if they haven’t already, they will soon be entering the workplace – a scary prospect for the ever young millennials, myself included. This means that they will soon have purchasing power (currently valued at $44 billion – and…
Businesses tend to think of SEO and content marketing as completely separate departments, keeping them apart like two naughty children. In fact, when allowed to work together, they form something quite magical. Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a…
What Is Link Blending? Link blending is a tactic used when a website links to you, and on the same page, links to pages within the top 20 search results for your target keyword. This then indicates to search engines that you are in the same ballpark as the highest ranking pages and can result…
In a world where attention spans appear to be getting shorter by the day, the way in which content is laid out on your website goes a long way in keeping users engaged. Whilst your website design should consider and optimise UX (user experience) with every move, it’s not solely responsible for how users interact…
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