10 Ways to Use Social Media in Event Marketing

Unless you’ve been under a rock for 20 years, you’ll know that relying on the distribution of flyers, mail invites and word-of-mouth will not guarantee you the results of a successful event. Promotion should be half the work (and half the fun!), and utilising the power of social media allows you to expand your audience reach…

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Guest Blogging: Is It Still Good for SEO and Link Building?

Despite some powerful messages from Google over the past few years, guest blogging is still a popular link building technique and has been proven to get results. The question that we’re ultimately looking to answer, is whether guest blogging is still good for SEO. For those unfamiliar with guest blogging, here’s some background. Way back…

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The Importance of SEO in the Travel Industry

The Current State of the Travel SEO Sector: OTAs It is worthwhile to start with a few key concepts and key drivers in the travel sector. A good starting point is the relationship between Online Travel Agencies (OTAs), and the suppliers of services like accommodation providers and travel providers. OTAs are the well-known providers of package holidays…

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8 Useful Google Tools for SEO Beginners

Considering Google makes up 92.06% of the search engine market share worldwide, understanding how they work and what they want is unquestionably the best place to start. Google wants you to create an exciting, dynamic and engaging website experience for your audience. Therefore, they aim to provide you with the tools to do this. Whether…

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Lessons Learned from the WCry Ransomware Attack

The following post is by guest blogger and Cengage author Dr. Mark Ciampa. Over the past few days a malicious attack has shut down computers around the world. However, the quick actions by a security researcher prevented it from becoming a major catastrophe. This global attack distributed one of the fastest-growing types of malware known…

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