How to Run a Successful Facebook Competition

As Facebook continues to tweak its algorithms, and respond to harsh criticisms of its business ethics, many brands are having to rethink their strategies in order to make the most of the platform. Tactics such as Facebook competitions are a great way for brands to be creative organically. They often mean that the audience stops…

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Using Drafts and Experiments In Google AdWords

Campaign Drafts in Google AdWords Campaign Drafts allow you to create and review changes to a campaign before they are implemented. This can incorporate any change that you wish to make to a campaign before it’s made live within the account. If that sounds a bit like AdWords Editor then you’re right, it essentially encompasses…

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5 Easy Ways to A/B Split Test Facebook Ads

The best way to test and improve your Facebook ads is to A/B split test your campaigns, in order to see how your audience engages with your ads. You can then review your data to see what works best. It’s important to test what really works to ensure you’re getting the best results possible, as…

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Nottingham Digital Summit

The Nottingham Digital Summit is an inspirational digital marketing conference that brings together Nottingham’s marketing, creative and tech communities. We have handpicked our favourite speakers that we know and admire from leading organisations like Speedo, Google, Smart Insights, Microsoft, State of Digital, and Userfy. We’re covering all the essential digital marketing topics from search marketing…

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Alexa Skills Development

What is Alexa? Alexa is a cloud-based voice recognition and response service provided by Amazon. It allows users to control their devices and access information by speaking commands. It can work with various devices, including Amazon’s Echo and other third-party manufactured devices. Why Alexa? This is purely based on my own familiarity. The other main…

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Social Media Marketing as a Link Building Strategy

What is Link Building? Link building refers to the processes through which we encourage other brands to display a link to our website on their own. We want other websites to link back to our website. Every link we receive can be thought of as a vote for our website’s credibility and value. In simple terms, it’s the…

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Evolution of the Traditional Customer Persona

Creating customer personas is critical to understanding who to target for your marketing efforts. Brands usually create preconceived ideas of their customer, but in today’s market, there’s no room for jamming customers into predicted boxes. User intent has transformed the way we look at the buyer, the way we interact with them and changing their…

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Progressive Web Apps (PWAs) – What You Need to Know

What Are Progressive Web Apps? A Progressive Web App (PWA) is simply a mobile app delivered through the web. Like a native mobile app that you can download from app stores, they use an app shell that allows for the same gestures and navigation you would find on a native app. Essentially, they deliver the…

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