How to Find and Steal Google Featured Snippets

In this piece, I shall outline why featured snippets are important, how to find your current featured snippets and how to maximise your website traffic by gaining new ones. Google’s mission statement is: “To organise the world’s information and make it universally accessible and useful”. Featured snippets are one way that Google is doing this,…

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Hallam appoints Stuart Ross as new managing director

Our agency’s founder, Susan Hallam, will serve as a strategic advisor to the management team and the board, and will continue her role as public speaker and industry analyst. As the new managing director, Ross will lead the organisation and drive the agency’s performance and strategic direction.  He begins his new role on 6 June….

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5 Proven Types of Guest Blogs That Earn Quality Backlinks

Despite speculation over the years, guest blogging isn’t dead. Ever since Google’s Matt Cutts shunned the link-building strategy back in 2014 as a “clear violation of Google’s quality guidelines“, many marketers were left wondering whether guest blogging was worth it. Four years later, and arguably the tactic has never been more valuable for brands trying to…

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Hallam Drums Up Sixteen Award Nominations

Recommended Agency Register (RAR) is The Drum’s service to help brands to choose agencies, based on ratings. The RAR database contains over 55,000 ratings left by brands. The awards are judged and based purely on verified, independent client feedback, and with over 9,000 agencies in the running, the competition is tough to say the least. These awards…

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Should Your Brand Work With Instagram Influencers?

Did you know that companies are predicted to spend $1.8 billion on Instagram influencers in 2018? In a world where there are 14.5 million sponsored Instagram posts, and three times as many Google searches for “Instagram influencer” in a year, it would appear that if your business isn’t working with at least one social media…

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Hallam Celebrates One Year Since Merger

This merger enabled the newly created Hallam to provide clients with access to a wide breadth of knowledge and expertise from every facet of internet marketing, in addition to award-winning web development and design capabilities. Over the last year, Hallam, the “full service” marketing agency, has combined web design, digital and search marketing, creative and…

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