How to Measure Content Effectiveness: a Google Analytics Dashboard

A content marketing dashboard helps you to evaluate and measures how well the content on your website is performing.  It will help you to answer the following questions: How well your content is helping you to reach new audiences How engaging is your content How much your content contributes to your goals and conversions What sources…

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Google Premier Partners Awards 2018

Google Premier Partner: Shopping Innovation Award Our Head of Insights, Jonathan Ellins, is nominated for his innovative Google Shopping campaign he delivered for a leading fashion retailer. Jonny’s specialist expertise is in marketing automation, and he developed three specific types of scripts that leveraged data about product stock levels, automated campaign  generation, and query filtering….

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Who Should a Business Follow on Twitter?

Businesses that are successfully using social media know that social media communication is a two way street. On the one hand we know that using Twitter well  means carefully creating messages and broadcasting them into the twittersphere. But powerful Twitter users also know success depends on listening and engaging with your business community, and that…

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The Social Media Revolution 2018: the must-watch video and data sources

It’s hard to write anything sensible when it comes to introducing a video about social media. I could use superlatives (the most revolutionary communications medium) or hyperbole (greater impact than any other technology in our lifetime) or even just plain old common sense (social media is transforming how our businesses do business.) Social media is here,…

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Social Media Influencers: 3 great research tools

Who Are Social Media Influencers and why are they important? Social media influencers are accounts on any social network with large amounts of engaged followers. Engagement can take many forms: the number of times they get retweeted, or the amount of times their content gets liked, or how often they are included on lists by other…

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