How to Measure Content Effectiveness: a Google Analytics Dashboard

A content marketing dashboard helps you to evaluate and measures how well the content on your website is performing.  It will help you to answer the following questions: How well your content is helping you to reach new audiences How engaging is your content How much your content contributes to your goals and conversions What sources…

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Uncovering the “Why” in the Data Driven World of “What” – Dr Sam Howard – Nottingham Digital Summit

Next up at Nottingham Digital Summit is Dr Sam Howard, who is the Co-Founder and Director of Research at Userfy, a user-testing agency. He spoke about the ways in which we can undercover the “whys” in the data-driven world of “whats”. Put simply, “big data” is great, but you need to undertake qualitative research too. Big…

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5 Easy Steps to Create a Digital Strategy

To really act on this, you should be throwing all of this information into a digital strategy. And no, I’m not talking about the type of strategy you replace 2017 with 2018, and hope for the best. The digital landscape is evolving at a fast rate, and this will change the behaviours and expectations of…

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Leadfeeder Review: B2B Lead Generation Tool Review

Leadfeeder is a web app that your marketing and sales teams can use in support of your lead generation activities. Particularly suited for B2B users, Leadfeeder fully integrates with your Google Analytics, your email provider like MailChimp, and CRM providers like ZoHo, to provide a strategic dataset that your business can use in support of…

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Gender Neutral Advertising: Marketing for Generation Z

Generation Z, Centennials or the IGeneration, is the cohort of individuals born between 1996 and 2010. That’s right, if they haven’t already, they will soon be entering the workplace – a scary prospect for the ever young millennials, myself included. This means that they will soon have purchasing power (currently valued at $44 billion – and…

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Google Analytics Demographic Data on Age, Gender and Interests

By identifying the overall behaviour of different demographic groups, based on age, gender and interests, you can tailor your website and paid online advertising to them. How Much Demographic Information is Available on Google Analytics? Google Analytics has a wealth of free information about the different demographics who visit your website. This data is collected mainly…

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How to Create a Customer Profile

The key to targeting your customers effectively is knowing who they are, where they are, how they act, when they act and most importantly why they act. What Is a Customer Profile? In simple terms, a customer profile is a description of your typical customer. The process involves understanding your customers’ traits, behaviours and characteristics…

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