What is digital marketing transformation?

Digital marketing transformation is the shift in organisational thinking away from favouring traditional marketing channels to prioritising digital media. Also known as digital first, it means removing the bias towards traditional or conventional marketing channels, and putting digital at the heart of your thinking and all your marketing tactics. Technological developments are accelerating resulting in…

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10 Digital Marketing Tips for Small Businesses

Here is a list of 10 digital marketing tips for small businesses: 1. Research Competitors and Differentiate Yourself2. Get Your Website Basics Right3. Improve Google My Business Listing and Customer Reviews4. Create Interesting Blog Content5. Consider Google Ads for Your Small Business6. Create Professional Visual Content7. Improve Your Local SEO8. Develop Email Marketing9. Focus on a Primary Social Media Channel10. Partner with…

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Nottingham Digital Summit Roundup #NottmDigital

Our first Nottingham Digital Summit took place on 21 June 2018 at The Nottingham Playhouse.  The Summit is inspirational digital marketing conference that brings together the marketing, creative and tech communities for a series of seminars exploring the latest thinking in our industry. The Nottingham Digital Summit will be returning in 2019, so keep an…

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Marketing Personalisation: Evolving Consumer Engagement – Ian Coupland – Nottingham Digital Summit

Next up today is Ian Coupland, of the Digital Media & Marketing Services team at Experian. He delivered a really insightful talk on marketing personalisation, breaking down what it is, who’s doing it well, where it can be used, why should we bother with personalisation, and how to approach it. What is Personalisation? Ian covered…

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