Facebook Advertising – Advantages & Disadvantages

In the competitive social media landscape, Facebook advertising offers an opportunity for brands to get their messages to the right people, in a fun and interactive way. This is particularly valuable with the increasing number of restrictions that are being placed on organic content. What is Facebook Advertising? Facebook advertising allows you to reach people…

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How To Use Facebook Custom Audience Lists To Meet Your Marketing Objectives

For each stage of the marketing funnel, there are different objectives which each require specific tactics in order to target the right audience. In this blog, I will cover how you can use Facebook Custom Audiences at each of the following stages of the funnel: discovery, conversion, and loyalty. Then I will look at your objectives at each step of the…

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