As Facebook continues to tweak its algorithms, and respond to harsh criticisms of its business ethics, many brands are having to rethink their strategies in order to make the most of the platform. Tactics such as Facebook competitions are a great way for brands to be creative organically. They often mean that the audience stops…
In the competitive social media landscape, Facebook advertising offers an opportunity for brands to get their messages to the right people, in a fun and interactive way. This is particularly valuable with the increasing number of restrictions that are being placed on organic content. What is Facebook Advertising? Facebook advertising allows you to reach people…
Predictions for 2017 – How Did We Do? This time last year, we wrote a post on social media trends to look out for in 2017. Here’s a quick round-up of those predictions and how accurate they were: Virtual reality – It’s made its slow ascent to the top of people’s minds, and virtual reality…
If done right, social media could be one of the most cost-effective marketing tools for your business. However, all too often social media is used without a clear strategy, which could be doing your business more harm than good. If you are having concerns around your business page’s performance, this post will give you a…
For each stage of the marketing funnel, there are different objectives which each require specific tactics in order to target the right audience. In this blog, I will cover how you can use Facebook Custom Audiences at each of the following stages of the funnel: discovery, conversion, and loyalty. Then I will look at your objectives at each step of the…
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