Google Ads: Responsive Text Ads and Text Ads

Responsive Text Ads The basic premise of Responsive Text Ads is to get the right ad in front of the right audience. Advertisers will be able to write up to 15 different headlines and 3 description lines. Then Google will use machine learning to display the best ad combination to searchers based on the search…

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Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Keywords and basic demographic targeting were the main ways to reach target audiences, making it difficult to narrow your audience down to those with the right intentions, and at the right stage of the funnel for you. However, now the very much desired ‘in-market’ audience targeting for search, and ‘life events’ for video and Gmail…

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