Checking Out the Competition: 3 Easy Ways to Keep an Eye on Your Online Business Rivals….

Here, we’ll look through 3 of the best and easiest competitor analysis and monitoring methods. Many marketers use Feedly to keep on top of industry news, learn more about topics they’re interested in or to find inspiration. It’s easy to overlook a key function of Feedly that can make sure you’re always on top of…

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6 Great Tips for Christmas SEO

Despite the trend in growing online sales and increased online shopping, your business isn’t going to automatically pull in all those Christmas sales without effort. What’s more, with so many users carrying out their shopping online, it means much tougher competition. We go through some top tips that’ll help your website to make the most…

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The Early Bird Christmas Campaign Checklist

First and foremost, I’d like to stress that this post need not necessarily solely relate to Christmas – just any busy period for your business. So if you’re big on Black Friday and Cyber Monday deals, get real busy over Valentine’s or Mother’s day or make a tonne of sales around Halloween, these tips will…

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Anatomy of a Great Ecommerce Product Page

Creating ecommerce product pages that rank well, bring in decent search engine traffic, convert well and earn their own inbound links is a tough task. Every single product page on an ecommerce site is a potential landing page for searchers and a well-constructed product page will rank well in its own right in the search…

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Headings, SEO and accessibility

What are headings and how they are they used If you are unsure of what a headings are then W3C has a good definition and Yoast explains its SEO use. W3C defines the correct usage as: “The six heading elements, H1 through H6, denote section headings. Although the order and occurrence of headings is not constrained…

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The Essential SEO Checklist

There are thousands upon thousands of blogs and articles online on how to successfully optimise your website for search engines. Some are more advanced than others but it’s important to cover the basics. So here is your no-nonsense SEO checklist to be sure that you’re not missing the obvious (and often easy to resolve) elements…

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How to Measure Content Effectiveness: a Google Analytics Dashboard

A content marketing dashboard helps you to evaluate and measures how well the content on your website is performing.  It will help you to answer the following questions: How well your content is helping you to reach new audiences How engaging is your content How much your content contributes to your goals and conversions What sources…

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10 Digital Marketing Tips for Small Businesses

Here is a list of 10 digital marketing tips for small businesses: 1. Research Competitors and Differentiate Yourself2. Get Your Website Basics Right3. Improve Google My Business Listing and Customer Reviews4. Create Interesting Blog Content5. Consider Google Ads for Your Small Business6. Create Professional Visual Content7. Improve Your Local SEO8. Develop Email Marketing9. Focus on a Primary Social Media Channel10. Partner with…

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Google Bomb: Donald Trump is an Idiot

Yup, the joys of Google bombs are back. A Google bomb is a deliberate effort to force a website to the top of the search results for an inappropriate phrase by manipulating Google’s ranking signals. Quite simply, there are a number of signals on the Internet, from social media content to imagery, links and web page…

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How to Balance UX and SEO Considerations

In fact, what is good for UX is usually also a boost to your SEO efforts, and vice versa. Here, I’ll run through the key ways UX and SEO have a mutually beneficial relationship, but also highlight those potential occasions when a balance needs to be struck between UX needs and SEO needs. Why Is…

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