Checking Out the Competition: 3 Easy Ways to Keep an Eye on Your Online Business Rivals….

Here, we’ll look through 3 of the best and easiest competitor analysis and monitoring methods. Many marketers use Feedly to keep on top of industry news, learn more about topics they’re interested in or to find inspiration. It’s easy to overlook a key function of Feedly that can make sure you’re always on top of…

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How to Run a Successful Facebook Competition

As Facebook continues to tweak its algorithms, and respond to harsh criticisms of its business ethics, many brands are having to rethink their strategies in order to make the most of the platform. Tactics such as Facebook competitions are a great way for brands to be creative organically. They often mean that the audience stops…

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How the Fashion Industry Is Breaking the Rules of Social Media Marketing

Social media marketing is no new concept. It’s been around for years, with brands having in-house teams dedicated to managing their social presence, and agencies created solely to provide advice on these channels. Having worked within social media marketing myself, it can seem that there is a set of rules you should abide by when…

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LinkedIn Lead Generation Ads: Case Study

Facts About Our Case Study Here are some case study facts for our LinkedIn lead generation ads: The client was a skills development company who works with large businesses all over the world The campaigns ran for a total of 26 days LinkedIn ads generated a total of 56 leads We had a budget of…

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5 Social Media Mistakes Your Business Could Be Making

If done right, social media could be one of the most cost-effective marketing tools for your business. However, all too often social media is used without a clear strategy, which could be doing your business more harm than good. If you are having concerns around your business page’s performance, this post will give you a…

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How to Use Hootsuite

Hootsuite is one of the most popular social media management tools with over 15 million users. This isn’t surprising, given that its user-friendly dashboard can bring together information from 35 social media channels in real time. Anybody can sign up to use it, here’s how: How to Get Started with Hootsuite To create a free Hootsuite account, go to…

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How To Use Facebook Custom Audience Lists To Meet Your Marketing Objectives

For each stage of the marketing funnel, there are different objectives which each require specific tactics in order to target the right audience. In this blog, I will cover how you can use Facebook Custom Audiences at each of the following stages of the funnel: discovery, conversion, and loyalty. Then I will look at your objectives at each step of the…

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