8 Tips to Generate Leads through Facebook

Check out these 8 ways in which you can boost your lead generation expertise through Facebook! So, this may come across as an obvious one, but many fail to complete this step fully. It is of vital importance that your page has all the relevant contact details filled out. This is because users who land…

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Your Social Media Christmas Guide – 15 things you should be doing this holiday season

As you may have noticed Christmas is soon upon us, with retail shops stacking their shelves with the latest Christmas gifts and store owners slowly starting to update their playlists with their favourite Christmas songs. It won’t be long before your timelines are filled with festive cheer. With consumers already looking at what they should…

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[UPDATE] Your Social Media Christmas Guide – 15 things you should be doing this holiday season

As you may have noticed Christmas is soon upon us, with retail shops stacking their shelves with the latest Christmas gifts and store owners slowly starting to update their playlists with their favourite Christmas songs. It won’t be long before your timelines are filled with festive cheer. With consumers already looking at what they should…

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How to Measure Content Effectiveness: a Google Analytics Dashboard

A content marketing dashboard helps you to evaluate and measures how well the content on your website is performing.  It will help you to answer the following questions: How well your content is helping you to reach new audiences How engaging is your content How much your content contributes to your goals and conversions What sources…

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Who Should a Business Follow on Twitter?

Businesses that are successfully using social media know that social media communication is a two way street. On the one hand we know that using Twitter well  means carefully creating messages and broadcasting them into the twittersphere. But powerful Twitter users also know success depends on listening and engaging with your business community, and that…

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The Social Media Revolution 2018: the must-watch video and data sources

It’s hard to write anything sensible when it comes to introducing a video about social media. I could use superlatives (the most revolutionary communications medium) or hyperbole (greater impact than any other technology in our lifetime) or even just plain old common sense (social media is transforming how our businesses do business.) Social media is here,…

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Social Media Influencers: 3 great research tools

Who Are Social Media Influencers and why are they important? Social media influencers are accounts on any social network with large amounts of engaged followers. Engagement can take many forms: the number of times they get retweeted, or the amount of times their content gets liked, or how often they are included on lists by other…

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