Speedo Goggles: Looking Through A New Digital Lens – Rachel Starling – Nottingham Digital Summit

With the first talk after the morning break, we welcomed Rachel Starling, a Senior UX designer from Speedo. Rachel covered the increasing importance of user experience, using an example of the improvements they made to how consumers chose swimming goggles, and how that directly impacted their ROI. The talk was fascinating in covering how the…

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Hallam appoints Stuart Ross as new managing director

Our agency’s founder, Susan Hallam, will serve as a strategic advisor to the management team and the board, and will continue her role as public speaker and industry analyst. As the new managing director, Ross will lead the organisation and drive the agency’s performance and strategic direction.  He begins his new role on 6 June….

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Nottingham Digital Summit

The Nottingham Digital Summit is an inspirational digital marketing conference that brings together Nottingham’s marketing, creative and tech communities. We have handpicked our favourite speakers that we know and admire from leading organisations like Speedo, Google, Smart Insights, Microsoft, State of Digital, and Userfy. We’re covering all the essential digital marketing topics from search marketing…

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Six Custom Google Analytics Reports to Save Time Optimising PPC Campaigns

Rather than having to dig into the reporting categories, you can access data instantly, saving time and making campaign set up and optimisation a breeze. Custom reports do not reinvent the wheel, the data is already held within GA; what they do is help pull out what’s important to you, and give a quick summary…

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Lessons Learned from the WCry Ransomware Attack

The following post is by guest blogger and Cengage author Dr. Mark Ciampa. Over the past few days a malicious attack has shut down computers around the world. However, the quick actions by a security researcher prevented it from becoming a major catastrophe. This global attack distributed one of the fastest-growing types of malware known…

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