15 Proven Design Patterns for Better UX & Higher Conversions

Through years of testing, we have spotted some common design patterns in key areas that boost website conversions. They are simple tweaks you can make to your website without having to completely rethink the user experience. You’ll discover ways to improve your forms, build trust with your users, strengthen your actions and copy, and sell…

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What is the ‘Wow Factor’ in Web Design?

The word ‘wow’ is cloaked in ambiguity because it can refer to something being very bad, or very good. The term has turned designers cross-eyed for decades but it can apply to any industry at any level.  To find out if the term is valid, we need to examine the main purpose of design. Is…

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